Are these top-traded FTSE 100 shares the best to buy for 2024?

The market has disagreed with me pretty much all year on the best buys among FTSE 100 shares. But, are things finally changing?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged black male working at home desk

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We had some very interesting buys and sells among FTSE 100 shares in November.

Hindsight has limited value. But it can give us some idea of how sentiment might be turning. And in a key way, it looks to me like it is.

I’m going to pick out a few here, based on trading at investing services firm AJ Bell.

Dividends are back

All year, I’ve been banging in about how I rate investment manager M&G as a buy.

It’s the kind of firm that can suffer when folks are pulling their money from their investments to spend on food and mortgage payments. So, more than average risk, I’d say.

But share price weakness helped push the dividend yield up among the FTSE 100’s biggest.

Even now, after topping AJ Bell’s list of November buys, we’re still looking at a forecast 9.4%.

Taking profits?

Rolls-Royce Holdings is one of the most talked-about stocks in 2023. And having trebled so far this year, those smart enough to buy have done great. That’s not me, mind, I’m clearly not that smart.

Still, my main fear in recent months is that the price might have been pushed too high now.

New CEO Tufan Erginbilgiç has set high targets for the next few years. But I’m always wary of buying a stock on the back of a wave of optimism.

Interestingly, Rolls-Royce was the most-sold stock in November.

The return of value?

I take one key thing from these trading figures.

It looks like good old-fashioned value investing could be coming back into fashion again.

We see stocks like house builders Persimmon and Taylor Wimpey making a comeback.

I also see folks warming to British American Tobacco, after months of turning their backs on it. I know, it’s smoking and all that. So, yes, that’s the clear risk.

But British American is a leader in next-generation tobacco products. And the low share valuation and big dividend yield has been almost painful to see.

Never too late

I do think the market might be turning away from short-term sentiment-based investing, and towards a long-term value approach. It’s a regular cycle.

I just wonder why so many people left it so late?

To me, the best time to buy downtrodden value stocks is when they’re, well, trodden down the most. When pessimism dominates the outlook, and fills the financial headlines.

Still, a lot of us don’t like taking the risk in such dark days. And I can’t really fault that.

Make our own choices

Each of us has to work out our own approach to risk, and how much we’re happy to take when we put up our hard-earned money.

That’s why I didn’t buy Rolls-Royce shares when they were down so low. And I didn’t treble my money in 2023.

Oh well, at least the market is starting to agree with me on some of my favourite stocks for 2024.

Here’s to a prosperous and value-driven New Year!

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has positions in Persimmon Plc. The Motley Fool UK has recommended Aj Bell Plc, British American Tobacco P.l.c., and M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young black colleagues high-fiving each other at work
Investing Articles

Why now could be the time to buy these recovering FTSE 100 growth shares!

Royston Wild is building a list of the FTSE's greatest shares to buy today. Here are two he thinks could…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

My Stocks and Shares ISA has two giant weeds in it. Should I pull them out?

This writer has two massive losers inside his Stocks and Shares ISA portfolio. What's gone wrong? And is it time…

Read more »

Mature black couple enjoying shopping together in UK high street
Investing Articles

7.5% dividend yield! 2 cheap passive income stocks to consider for a £1,500 payout

Royston Wild describes how large investment in these passive income stocks could provide a four-figure cash payout this year.

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Billionaires are selling Nvidia stock! I’d rather buy this AI share instead

With billionaire investors now banking profits in Nvidia stock, our writer considers an AI share that still looks to be…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

3 shares that could soar as the UK stock market wakes from its slumber

The UK stock market is on fire at the moment. If it keeps rising from here, Edward Sheldon reckons these…

Read more »

View of Tower Bridge in Autumn
Investing Articles

The FTSE 100 is on fire! 2 top shares I’d still snap up

FTSE 100 shares as a whole might be setting records on a daily basis this month, but that doesn't mean…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

£11,000 in savings? Here’s how I’d aim to turn that into a £15,080-a-year second income

Buying dividend shares is how this Fool continues to build up his second income. With a lump sum of savings,…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Value Shares

This undervalued FTSE 250 stock could do well in the AI boom

As chip producers build manufacturing plants and data companies construct data centres, this hidden gem in the FTSE 250 could…

Read more »